Two things I wish someone had told me about starting a consultancy
I made lots of mistakes building Unspace. Advance warning will not give you immunity, but G.I. Joe taught us that “knowing is half the battle.”
There is a chasm of sorrow that starts the moment you hire your first employee and lasts until your team is roughly 10 people
How many founding partners do you have? Call that n. Stay n big as long as you possibly can. You will soon look back at this era as simpler times that you wish you could go back to.
If any of your founding partners are not going to stick around, this is precisely when you should figure that out. If you stay n-big for two years, that’s not a bad thing. You’ll figure out what your values are and one day notice that you have a culture.
It’s very rare for a company to suddenly become design-first if there’s no founding design partner. During the early days you might notice that you don’t have a marketing genius or a deal...
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